Kitsch Rice Water Protein Shampoo bottle on a white background

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Before and after comparison from behind showing improved hair strength and shine after using KITSCH Rice Water Protein Shampoo and Conditioner

Kitsch Rice Water Protein Shampoo bottle with decorative elements on a white background

Kitsch Rice Water Protein Shampoo bottle with text highlighting benefits on a white background

Person lathering KITSCH Rice Water Protein Strengthening Shampoo into hair on a beige background

Hand dispensing KITSCH Rice Water Protein Strengthening Shampoo from bottle into palm on a beige background

KITSCH Rice Water Protein Strengthening Shampoo back label with safety-locked cap and hand pressing to unlock on first use

STRENGTHENING

Shampooing fortifiant à l'eau de riz

4.6
Rated 4.6 out of 5 stars
109 Reviews
Prix de référence

Sérum brillance Kitsch OFFERT dès $40 d’achat

  • Formulé avec Rice Tein NPNF ® cliniquement testé pour favoriser instantanément la brillance naturelle en 1 utilisation, tout en augmentant le volume et l’apparence saine en 5 utilisations.¹
  • Nettoie et renforce les cheveux fins, fragiles et abîmés
  • Rice Tein NPNF ® aide à renforcer les cheveux pour prévenir les dommages et favorise une apparence saine¹
  • Rice Tein NPNF ® booste la brillance des cheveux ternes et secs
  • Formule biosourcée à 88 %
  • Sans parabènes, phtalates, silicones, SLS et SLES
  • Fabriqué aux États-Unis, cruelty-free et compatible avec les cheveux colorés
  • Emballage entièrement recyclable et fabriqué avec des matériaux PCR (recyclés post-consommation)

¹Tous les ingrédients déposés sont utilisés sous licence ; les allégations reflètent les revendications approuvées par le fournisseur.

  1. Mouillez soigneusement les cheveux, puis massez le shampooing sur le cuir chevelu pour créer une mousse riche et abondante.
  2. Concentrez-vous sur le dessus, les côtés et l’arrière du cuir chevelu.
  3. Poursuivez le massage pendant 2 minutes pour éliminer les impuretés et les résidus.
  4. Rincez abondamment à l’eau tiède.
  5. Poursuivez avec le Après-shampooing fortifiant à l'eau de riz et aux protéines Kitsch (vendu séparément).

Astuce Pro : Si vous aimez cette formule, essayez notre version compacte et approuvée TSA : le Shampooing solide fortifiant à l'eau de riz Kitsch — parfait pour les voyages et les sacs de sport.

Rice protein stalk with droplet
Rice Tein NPNF®

Les protéines de riz hydrolysées contiennent des acides aminés concentrés qu'elles apportent aux zones fragiles de la cuticule afin de renforcer la fibre capillaire, d'améliorer sa résistance et de fortifier les cheveux. Apporte une brillance naturelle dès la première utilisation, tout en augmentant le volume et l'apparence saine après 5 utilisations.¹

Fréquemment achetés ensemble

Total price:
Shampooing fortifiant à l'eau de riz €19,95
Conditionneur fortifiant à l'eau de riz €19,95
Conditionneur hydratant sans rinçage au lait d'argan €18,95

4 raisons pour lesquelles des millions de personnes adoptent le shampooing fortifiant à base de protéines d'eau de riz Kitsch

1. Fortifiant

Les protéines de riz hydrolysées contiennent des acides aminés concentrés qui aident à renforcer la fibre capillaire, pour des cheveux plus sains et plus beaux.

2. Soutien ciblé

Les protéines de riz hydrolysées agissent différemment des plantes à base de peptides en fournissant des protéines qui se fixent aux points faibles le long de la cuticule, aidant ainsi à fortifier les cheveux pour prévenir les dommages et favoriser une apparence saine.

3. Amélioration de la brillance

Les protéines de riz hydrolysées forment un film léger et souple qui aide à lisser la cuticule et à améliorer la brillance.

4. Équilibre

Une hydratation excessive peut rendre les cheveux mous ou trop souples. Un shampooing riche en protéines comme notre shampooing fortifiant Kitsch à l'eau de riz peut aider à rétablir l'équilibre.

4.6
Rated 4.6 out of 5 stars
Based on 109 reviews
91%would recommend this product
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109 reviews
  • MW
    Meagan W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Awesome product!

    The Rice Water liquid shampoo lathers up into a luxurious foam and rinses cleanly, leaving my hair feeling fresh and healthy. The scent is identical to the bar version, very light and refreshing. You can see the improvement in my hair texture in the photos below after 2 weeks of use. I also used the RW liquid conditioner and styled my hair in identical

    fashion with Kitsch products (leave in conditioner, air dry cream, and curl cream) in both photos.

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  • MK
    Mina K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    So gentle yet so powerful

    I have been testing both the Kitsch Strengthening Rice Water Shampoo and Conditioner, and I can honestly say that my hair loves this routine. While the gentle cleansing action of the shampoo helps remove dirt and oil without stripping hair, the conditioner adds light-weight hydration to detangle hair easily.

    These two products (the shampoo and conditioner) are inspired by the ancient tradition of using rice water as a hair treatment, as they provide the extra strength needed for fragile strands while leaving hair feeling soft, smooth, and shiny. My absolute favourite thing about these products is how lightweight they feel but still provide the nourishment that my hair needs. My hair now looks healthier, feels stronger, and has that natural shiny appearance while feeling weightless.

    What makes it amazing?

    • Cleans without removing the natural oils

    • Adds lightweight hydration without adding any weight

    • Minimizes the appearance of broken strands

    • Helps reduce the appearance of breakage

    • Safe for all hair types.

    If you are in need of some extra strength and shine for your hair, then Kitsch's Strengthening Rice Water Shampoo and Conditioner is for you!

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  • S
    Sarah
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Growth

    Rice water shampoo and conditioner new liquid formula is great. I have very long hair. I found the bars were hard to use so the liquid is great for me. I've noticed new baby hairs after weeks of use. This formula is great. Definitely 100% recommend.

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  • KH Profile picture for K H.google logo
    K H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Less Shedding and New Growth in One Week!

    My hair really took a turn after 40. My hair hasn’t been this shiny, light, and clean in years. I am all aboard the Kitsch train at this point. Instructions for proper use are clear, the cost is reasonable, and the bottles are so cute. I love that they don’t use any harsh or harmful toxins. My scalp is healthier and I started seeing new growth in just the past two weeks! I’m so glad I found this product and I can’t wait to try more of their line.

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  • WC Profile picture for William C.
    William C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Super Soft Hair

    I am absolutely loving this shampoo, it makes my hair feel soft and full with only an amount the size of a dime! Only time will tell if it helps me keep and grow my hair, but I think it's fantastic so far!

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  • DW
    Daniela W.
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Love it

    I really like the smell and how great my hair is looking after a couple of weeks of use. It definitely looks shinier and healthier.

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  • SP Profile picture for Sydney P.google logo
    Sydney P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    A New Staple in My Routine!

    I liked this product a lot when it was in bar form but the bottles are so much simpler to use and lathers up so much easier! My hair feels stronger and I can see a little more volume whenever I wash my hair!

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  • EM Profile picture for Emily M.google logo
    Emily M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Great choice for fine hair

    As a woman in my 30s with fine hair, I was excited to try this shampoo. It took a couple of uses, but I really noticed a difference. My hair feels stronger, and I am seeing less breakage The shampoo feels gentle on the scalp and the smell is mild.

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  • DS
    Deborah S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Stronger, Shinier Hair with Every Wash!

    Kitsch’s Liquid Rice Water Shampoo has been a total game-changer for my hair! It gently cleanses without stripping moisture and leaves my scalp feeling refreshed and balanced. After just a few washes, I noticed less breakage, more shine, and a healthier feel overall. The rice water formula is lightweight yet nourishing, and I love how clean the ingredients are. This shampoo is now a permanent part of my haircare routine!

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  • J
    Julie
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Great product

    I did not have to use a lot of the product in order for my hair to feel clean. It lathered very easily and rinsed thoroughly. The herbal scent was refreshing and invigorating, but didn't linger too long on my hair after drying, so it didn't clash with other fragrances.I would wear throughout the day.

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Frequently Asked Questions

  • Our Kitsch Strengthening Rice Water Protein Shampoo is formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1

  • Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean the top, sides, and back of your scalp. If you’re not seeing results, we recommend applying more during your wash time.

  • Kitsch Strengthening Rice Water Protein Shampoo is suitable for individuals looking to strengthen their hair, add shine and boost volume. It’s especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.

  • If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.

    To keep your protein–moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Shampoo with more hydrating options like our Kitsch Smoothing Castor Oil Shampoo, or our Kitsch Moisturizing Coconut Oil Shampoo.

  • Our Kitsch liquid shampoos are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post consumer recycled) packaging to maintain our commitment to reducing waste, and the bottles themselves are recyclable.

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